2Formal points
Design Delivery and Construction Phase Services
Detailed Design and Construction Documentation
Practice Management and Professional Conduct
Project Initiation and Conceptual Design

CPD – ArchiTeam 2021 Conference – Business Futures – Part 3/4

2Formal points
Design Delivery and Construction Phase Services, Detailed Design and Construction Documentation, Practice Management and Professional Conduct, Project Initiation and Conceptual Design


With change comes opportunity. The business futures perspective will look to unpack what these opportunities might be.

  • It will draw upon business acumen from beyond the architecture profession to question our business practices and challenge our status quo. Should architect be looking to expand their service offering, or perhaps we need to become more specialised? If architects can fine tune our business practices, it enables us to support our broader objectives.
  •   Critically, it is also prudent to ask what does success look like? Do we need to re-frame our parameters of success?



  • Keynote – Jenny Edwards

Jenny Edwards is the sole owner and Director of Light House Architecture and Science, a multi-award-winning practice that integrates science into the design process to deliver highly efficient, climate-resilient homes in the Canberra region.

She is not an architect. Jenny has a Masters degree in science and is an ACT licensed Building Energy Efficiency Assessor. She has been doing theoretical energy efficiency testing of designs using thermal performance simulation software, and physical building-envelope testing of built projects, since 2009 (and is very proud of her thermal camera, blower door and now PM2.5 meters).

With over 100 projects in Canberra, Light House has demonstrated that there is growing demand for smaller, smarter, sustainable housing. Jenny and her team are also passionate about communicating the science and architecture of sustainable housing to a broad audience, and they regularly participate in educational and public awareness raising events.

In 2019, Jenny was awarded the Clem Cummings Medal by the ACT branch of the Institute of Architects in recognition of her contributions to architecture and the built environment. In 2015, she won the ‘Outstanding in Industry’ award from the ACT branch of the National Association of Women in Construction. In 2018 her personal home won the national HIA GreenSmart Sustainable Home of the Year award. Jenny is very big on walking the talk and advocating for evidence-based home design.


  • Keynote – Dan Monheit

Dan Monheit is cofounder of Hardhat, Australia’s foremost creative agency built around Behavioural Science. He consults to many of the country’s largest brands, and has been invited to present on the topic at leading global events including SXSW in Austin Texas.

Dan’s  Bad Decisions podcast regularly features in the ‘top podcast’ charts and draws listeners from over 90 countries. His Behavioural Science book, “Terrible Advice for Excellent Marketers” will be released in 2021.


  • Panellist – Michael Bleby

Michael Bleby is a senior reporter and deputy property editor of The Australian Financial Review. He has been a business journalist for the past two decades and has been reporting on architecture, design and property for BRW and the Financial Review since 2012.

In 2020 he received a commendation under the Adrian Ashton Prize for Architectural Culture and Literature for his feature writing about Parliament House in Canberra.


  • Panellist – Celeste Bolte

Celeste Bolte is a communications consultant working with exceptional businesses within the arts, architecture and design professions.

Originally hailing from Melbourne, Australia, Celeste moved to London to spend two successful years at the helm of an architecture-focused media platform before launching her own communications consultancy in 2020.

A strategic thinker specialising in digital marketing, Celeste has worked for large-scale and boutique design practices over 8+ years of in-house and consulting roles. Celeste is a seasoned presenter and writer, and has partnered with Never Too Small, the Museum of Architecture, and the London Festival of Architecture on sold-out events, a YouTube series, and workshops about the importance of communications in the design industry.


  • Panellist – Ross Clarke

Ross is the founder and managing director of WhyWhatHow, a national management consultancy that coaches and advises architectural businesses to become more strategic, effective and profitable. He also advises developers, governments and institutions on architect selection and the management of design competitions.

His depth of knowledge comes from direct, personal experience of architecture from every perspective – as practice owner/founder, teacher, client, employee, jury member, policymaker, competition and client adviser, and association executive.

Ross has an extensive track record of enhancing business performance, helping generate sustainable growth and equipping practices to clarify their core purpose, create an inspiring vision, and effectively manage change, both strategic and operational.

He is a Fellow of the Australian Institute of Architects, a member of the Australian Institute of Company Directors and a member of the Australasian Society of Association Executives.



Practice Management – the holistic understanding and organisation of the business and profession of architecture in relation to delivering projects. It involves the knowledge and execution of the processes involved in providing architectural services; the knowledge and implementation of appropriate systems to establish and maintain an architectural practice; and the knowledge and enactment of the broad range of ethical and legal obligations required of a Professional Practitioner.

Project Management/Delivery – the proficient, timely and cost-effective completion of an architectural project through all design and construction phases. Project Delivery must take into account the range of contractual obligations carried by architects, clients, consultants and contractors. Project Delivery involves the evaluation and implementation of procurement systems as well as appropriate contractual administration systems. The establishment and operation of project teams as well as formalising of project agreements (such as with client, team/s and contractor) is critical to competent project delivery. 

Documentation – the process of resolving, detailing and communicating an architectural project through all project stages. The modes of documentation include modelling, drawings, specifications and schedules that can be used in the construction, contract management and handover of the project. Documentation material must be consistent with design objectives and budgetary constraints, and must conform to relevant codes and industry standards. Where supplied by consultants, documentation compliance must be verified.

Design – an activity involving iterative explorations and appraisals of a range of ideas and concepts, leading towards the development of coherent proposals for a project. The design process extends from the evaluation of project viability to the conceptual and schematic resolution of a project in response to client, user and public requirements. The design process for a project is informed by appropriate social and environmental considerations of the architect.

(Ref: http://competencystandardforarchitects.aaca.org.au/about/units-of-competency)




  • Obtain various strategies from creative professionals to improve one’s own sense of well-being
  • Understand how the spaces we live / work in impact our well-being and what we can do to improve them
  • Considerations to make when trying to design future spaces in our projects that will improve well-being

POINTS: 2 Formal CPD points